Privacy
I collect some visit data. It's anonymous — I don't know who you are and don't want to.
I use it to see what's working and make my sites better. One of the tools (Microsoft Clarity) sets cookies to do that.
A random name (something like ochre-heron-42, stored in your browser) groups your visits together so I can tell returning visitors from new ones. The name is random — it isn't derived from you or anything about you.
Don't love it? An ad-blocker or your browser's tracking protection opts you out just fine, and clearing site data forgets the random name. Nothing here keys off your IP.